New SmartPhones Screen Is Above 4.5 inches in recent survey

A recent survey, performed by Strategy Analytics in the UK and US amongst current smartphone users, shows that more than 90% of consumers seek larger screens than those found on devices they currently own.
The explanation for this is that more and more people use their smartphones for web browsing, watching video and video conferencing, as well as mobile gaming. And as we all know, all of these are better on a bigger screen.

Some differences in size preference exist dependent on the segment.  Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

Strategy Analytics suggested that any increase in screen size must not be accompanied by a similar increase in thickness or weight, because devices must remain compact enough to fit inside purses and pockets.