What would it be like to use a search engine that is highly aware of our activities and preferences? Would this be possibly a more user-friendly site than the current search engine giant, Google? If so, you can look forward to the possibilities of Facebook establishing its own search engine with which the main idea is to make effective use of all data and content that come from Facebook users. From status updates as well as links to external videos and articles to promotion of products and services, Facebook can gain much from such considerable amount of information.
Google, on the other hand, has further made its presence known by launching the Google+ network last year. While Google has control of more than 67% of the search market within the United States alone and makes use of complex technologies for tracking more than one trillion Web pages, only a small number of search engineers have been employed by Facebook for information retrieval as well as language processing.
Nevertheless, the latter can still have a chance to contend as one of the most popular search engine sites due to an incredibly large amount of relevant data. To make improvements in its organization as well as in searching for it can just be the next most effective step in using such information. Regarding such rumors, Facebook has only stated that they do not comment on the speculations about their upcoming products and services.
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